SimulationSession 02In session

Customer Data Consolidation

0

Questions put

AI Chief Executive Officer

A. Villanueva · Group strategy · Capital allocation · Stakeholder management

82%

Confidence

Current recommendation

Approve the full ₱250M programme at this meeting.

Key concern

Competitive erosion if the Group moves later than regional peers.

Evidence held: Peer benchmarking summary; Executive committee endorsement (6-3)

No exchange with this executive yet.

Information access: who knows what in this simulation

CEO

Has access to: Consolidated management recommendation; Peer benchmarking summary; Executive committee alignment notes

Does not know: Detailed penetration-test findings held by the CISO; The unresolved data-lineage gaps known to the CTO

CFO

Has access to: Programme business case and ROI model; Benefit phasing assumptions; Vendor cost schedule (year 1 only)

Does not know: Vendor pricing beyond year one is not contractually fixed; Technical debt in the merchandising data platform

CTO

Has access to: Architecture assessment; Data readiness scoring by business unit; Delivery capacity plan

Does not know: The commercial penalty of a delayed launch, held by the CCO; Regulatory expectations for PBCOM model governance, held by Legal

CISO

Has access to: Penetration test findings; Vendor security questionnaires; Incident history

Does not know: The financial cost of the six-week delay an assessment would cause; The commercial value the CCO attaches to personalisation

CRO

Has access to: Group risk register; Model inventory (incomplete); Operational loss history

Does not know: Technical feasibility of continuous monitoring, held by the CTO; Vendor contractual liability terms, held by Legal

LEGAL

Has access to: Privacy impact assessment (draft); Vendor contract terms; Regulatory correspondence

Does not know: Security findings held by the CISO; Benefit dependency on pooled data, held by the CCO

CCO

Has access to: Category performance data; Loyalty programme analytics; Competitor commercial activity

Does not know: Consent limitations known to Legal; Data pipeline immaturity known to the CTO

CHRO

Has access to: Workforce data; Training capacity; Adoption survey results

Does not know: Technical rollout sequencing; Vendor licence economics

STRATEGY

Has access to: Market scans; Vendor landscape; Portfolio option analysis

Does not know: Detailed security posture; Consent constraints